Bad Bunny’s Super Bowl Look Fuels $35,000 Listings for Zara T-Shirts

Zara T-shirts like the one worn by pop star Bad Bunny during the Super Bowl have surfaced on resale platforms with asking prices in the thousands of euros, hours after the garments were distributed to staff at the world’s largest fashion retailer.

The tops were handed out on Monday to a limited number of employees at Inditex SA, Zara’s parent company, following Bad Bunny’s show on Sunday. T-shirts accompanied with a thank-you note from the artist have appeared on resale platforms including Vinted and eBay, with some sellers asking as much as €30,000 ($35,673).