BetMGM Sports Bets Jump 63% After Shift to Higher-Value Players

BetMGM’s sports-betting revenue jumped 63% last year after the company pulled back on broader marketing efforts to target higher-value gamblers.

The company, a joint venture between casino operator MGM Resorts International and UK-based Entain Plc, reported on Wednesday that total sales rose 33% to $2.8 billion in 2025. Earnings before interest, taxes, depreciation and amortization came to $220 million, rebounding from a loss in 2024.