Kalshi, Polymarket Woo New Yorkers With Dueling Free Food Offers

A Kalshi promotion, offering $50 worth of free groceries to customers, at a WestSide Market in New York on Feb. 3. 

Photographer: Melos Ambaye/Bloomberg

Kalshi and Polymarket, which have been assailed by critics for encouraging financial risk taking by making betting more accessible, are now using the promise of free groceries to win over New Yorkers.

Kalshi, a platform that facilitates bets on real-world events, was giving out $50 worth of free groceries to customers on Tuesday, as it increasingly pushes to expand its customer base.