Lula Plans “Anti-Establishment” Message for 2026 Brazil Election, Folha Reports

Brazil's president Luiz Inacio Lula da Silva arrives at Planalto Palace in Brasilia. 

Photographer: Ton Molina/Bloomberg

President Luiz Inacio Lula da Silva is considering adopting his own “anti-establishmentBloomberg Terminal” discourse in his 2026 election campaign, replacing his theme of “rebuilding” Brazil with a focus on the financial elite, according to Folha de S.Paulo.

Such discourse has been a feature of former President Jair Bolsonaro’s messaging, as he and allies seek to negatively portray judicial and political elites with whom they’ve clashed, according to Folha.