Unity, Video Game Stocks Fall as Google AI Tool Sparks Fears
Google’s headquarters in Mountain View, California.
Photographer: David Paul Morris/Bloomberg
Unity Software Inc. and video game stocks plunge Friday on fears of possible artificial intelligence disruption after Google began to roll out Project Genie.
Shares of San Francisco-based Unity closed down 24% — the worst one-day drop since 2022. Video game developers Take-Two Interactive Software and CD Projekt SA saw their stock fall 7.9% and 8.7%, respectively, while online gaming platform Roblox Corp. dropped 13%. Shares of mobile technology company AppLovin Corp. also fell 17%.