Consumer

Birkenstock Targets Double-Digit Growth in Updated Strategy

With its own network of factories in Germany, Birkenstock has more control over its production and distribution than most footwear brands.Photographer: Yuki Iwamura/Bloomberg

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By Tim Loh

January 28, 2026 at 12:26 PM UTC

Updated on

January 28, 2026 at 2:51 PM UTC

Birkenstock Holding Plc aims to generate double-digit growth in revenue and earnings-per-share through 2028 as the German sandal maker offers its first strategy update since floating in 2023.

The company hopes to generate €1 billion ($1.2 billion) in incremental revenue over the next three fiscal years based on an average annual growth of as much as 15% on a constant-currency basis, according to slides published ahead of an investor event in New York City on Wednesday.