Trump-Weary Danes Turn to Technology in Boycott of US Brands
A shopper at a supermarket in Copenhagen. With all of roughly 6 million people Denmark isn’t about to leave a dent in US exports.
Photographer: Sergei Gapon/AFP/Getty ImagesVegemite, the yeasty spread from Australia, gets a passing green checkmark. So does a French bottle of Chateauneuf-du-Pape. But Diet Coke, a favorite of President Donald Trump? To that, a popular new mobile app in Denmark assigns a failing red X — a message to shoppers to put that American stuff back on the shelf.
Denmark, a country one-sixteenth the size of Texas, is tired of feeling pushed around. So Danes are turning to mobile apps to scan everyday products and boycott those associated with the US.