Macron’s Blue Aviators Spur 70% Surge in Tiny Italian Firm

When French President Emmanuel Macron walked out onto a Davos stage sporting a pair of reflective blue aviator sunglasses, Stefano Fulchir, the CEO of iVision Tech SpA, did a double take.

Almost immediately, orders starting pouring in for Macron’s frames, the brand’s Doublé or Laminé aviators that retail for €659. The attention on the sunglasses garnered almost as much commentary as Macron’s speech in which he blasted US trade policy.