Google Lets Users Tailor AI Search With Data From Photos, Email

Alphabet Inc.’s Google is rolling out a new option to personalize search results by tapping user data from the tech giant’s other applications, its latest bid to keep ahead of competition from the likes of OpenAI.

The new feature, part of an offering called Personal Intelligence, will give people a choice to tailor results in the artificial intelligence-powered search mode by using data from their Gmail and Google Photos accounts. Those searching for a travel itinerary, for example, might find more relevant suggestions based on hotel bookings in their email and pictures from previous trips, Google said.