The Business of College Football Has Never Been More Exciting or More of a Mess
The NIL spigot continues to flow despite a revenue-sharing cap.
In the College Football Playoff final, the Miami Hurricanes, who haven’t won a national championship since 2001, face the Indiana Hoosiers, who’ve never won one—and who, until recently, were doormats in the Big Ten conference. Both schools knocked off blue-blood programs en route to play for the title, with Miami beating Ohio State University and Indiana trouncing the University of Alabama.
The monthlong, 12-team tournament has delivered plenty of intrigue and upsets. Tickets to the Jan. 19 championship at Hard Rock Stadium in Miami Gardens are selling for an average of more than $4,000, according to ticket platform Victory Live, a record high for the playoff final. In terms of pure entertainment value, college football has never been better.