Transportation

Ford Stresses Importance of Trade Pact Trump Doesn’t Care About

Ford vehicles during the 2026 Detroit Auto Show in Detroit on Jan 14.

Photographer: Emily Elconin/Bloomberg

Ford Motor Co.’s top executive said there’s urgent need to update the North American trade agreement critical to the region’s automotive industry, a sharp contrast to comments by President Donald Trump this week expressing indifference toward brokering a new deal.

“We built our entire vehicle business as an industry between Canada, Mexico, and the US,” Ford Chief Executive Officer Jim Farley said Thursday in a Bloomberg TV interview. “We have to get this revised.”