Consumer Tech
Razer Plans $600 Million Push to Capture 'Untapped' AI Gaming Demand
The company’s new AI offerings span hardware and software, and are aimed at a mix of consumers and coders.
Razer’s Project Ava AI device at CES 2026 in Las Vegas.
Photographer: Chris Welch/Bloomberg
Razer Inc., the gaming peripherals company that went private in 2022, unveiled a series of new products powered by artificial intelligence as it aims for a far-reaching revamp around AI.
The new lineup runs the gamut from a pair of over-ear headphones that would compete with smart glasses to a high-powered workstation PC meant for handling demanding AI workloads. While some of these items are meant for consumers, other things, such as an open source AI developer kit, are aimed at coders and other business customers.