Consumer Tech
Dell Brings Back XPS Laptops As Top Executive Says PC Unit Got ‘Off Course’
Limited configurations of two new models, the XPS 14 and XPS 16 (pictured), will be available beginning Tuesday, Dell said, with a 13-inch model in the pipeline for later this year.
Source: Dell
Dell Technologies Inc. is bringing back its well-regarded XPS laptop brand after discontinuing it last year, as a top executive said the PC business had “gotten a bit off course.”
The high-end XPS series had been a mainstay on tech reviewers’ laptop best-of lists when Dell announced last January that it would be moving to simpler naming conventions. The new names — such as Dell Pro and Dell Pro Max — drew jeers from consumers, who said the rebranding was eerily reminiscent of some Apple Inc. products.