CEO’s Unusual ‘Samsung Is Back’ Remark Galvanizes Korea Tech

Samsung Electronics Co.’s shares gained their most in about six months after its co-chief executive officer quoted customers as saying “Samsung is Back,” further fueling a broader Asian tech stock rally Friday.

Samsung rose 7.2% to a record high after normally low-key co-CEO Jun Young Hyun made that remark in a New Year’s memo to employees, spurring hopes Korea’s largest company is closing in on a deal to supply Nvidia Corp. The company, which has lost ground to SK Hynix Inc. in the critical market for high-bandwidth memory, in late 2025 began to rally alongside rising memory chip prices, as well as on hopes it will get back in the game with the next generation of HBMs in 2026.