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US Investor Pumps Millions in Mexico Soccer Before World Cup

Mexican soccer has attracted millions of dollars in recent years from investors taking a chance on the country’s obsession with the sport. — Mexican soccer has attracted millions of dollars in recent years from investors taking a chance on the country’s obsession with the sport.Photographer: Hector Vivas/Getty Images

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By Gonzalo Soto and Andrea Navarro

December 24, 2025 at 1:05 AM UTC

Updated on

December 24, 2025 at 5:08 PM UTC

Lea en español

General Atlantic is investing hundreds of millions of dollars in Mexican soccer ahead of the 2026 World Cup.