B&M Faces a Long Road to Recovery After Stock’s Worst Ever Year

Six months on from hiring Tjeerd Jegen as chief executive officer, the share price of UK discount retailer B&M European Value Retail SA shows few signs of a turnaround.

The stock has fallen 56% in 2025, extending the previous year’s 34% drop, as the firm struggles to contend with a cocktail of rising competition, increasing wage costs and a pinch on the low-income households that have been key to its past success.