Shein’s Global Ambitions Survive French Store Uproar

Shoppers queue beneath a poster of SGM’s Frederic Merlin, left, and Shein’s Donald Tang, outside the BHV department store.Photographer: Benjamin Girette/Bloomberg

Shein’s choice of Paris for its first physical store set off a furor among French retailers and politicians fretting over the potential damage to local businesses from the fast-fashion retailer.

Yet almost two months after the doors opened, efforts to resist Shein in France are falling flat. A Paris court Friday rejected a government call to temporarily suspend its online platform over sales of childlike sex dolls and weapons, describing a ban as disproportionate.