Disney Licenses Characters to OpenAI, Takes $1 Billion Stake

Disney to Invest $1 Billion OpenAI, License Characters on Sora

Walt Disney Co. is licensing iconic characters including Mickey Mouse and Cinderella to OpenAI for use on its artificial intelligence video platform and has agreed to take a $1 billion stake in the startup.

As part of the new three-year pact, OpenAI’s Sora will be able to draw from a library of more than 200 animated and creature characters — from Lilo and Stitch to Ariel and Simba — when generating AI videos in response to user prompts. The deal announced Thursday Bloomberg Terminaldoesn’t cover any talent likenesses or voices, however. So a video could feature Woody from Toy Story but without the voice of actor Tom Hanks, who plays the character in the popular movies.