Human Made Seeks Growth Beyond China as Tensions With Japan Rise

A Human Made store in Tokyo.Photographer: Shoko Takayasu/Bloomberg

Human Made Inc., the Japanese fashion label that counts China as central to its plans, is broadening its growth strategy to reduce reliance on any single market against the backdrop of rising tensions between Tokyo and Beijing.

Armed with fresh capital from its market debut Thursday, the company plans flagship stores in Tokyo and Osaka over the next two years to meet growing demand, while adding partner outlets in Seoul and Bangkok. Expansion in China and the US — both critical for scaling revenue — remains underway.