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Inside Stephen Curry’s $100 Million Breakup With Under Armour

Stephen Curry is expected to be pursued by Nike and other major sports brands after becoming a sneaker free agent.Photographer: Mike Ehrmann/Getty Images

The day after parting ways with Under Armour to become one of the biggest sneaker free agents ever, NBA superstar Stephen Curry warmed up for a game in a pair of Nike shoes.

It was a striking turn. A decade earlier, Curry’s first Under Armour sneaker had taken off as he led the Golden State Warriors to an NBA Finals victory over LeBron James — a top Nike-sponsored athlete — and the Cleveland Cavaliers.