Consumer
Inside Stephen Curry’s $100 Million Breakup With Under Armour
The day after parting ways with Under Armour to become one of the biggest sneaker free agents ever, NBA superstar Stephen Curry warmed up for a game in a pair of Nike shoes.
It was a striking turn. A decade earlier, Curry’s first Under Armour sneaker had taken off as he led the Golden State Warriors to an NBA Finals victory over LeBron James — a top Nike-sponsored athlete — and the Cleveland Cavaliers.