They Love Skims, and Not Because It’s a Kardashian Enterprise
Customers point to a feeling of inclusivity in the shapewear and underwear offered by the $5 billion company
Some Skims customers credit the clothing company’s wide range of sizes and skin tones for its success.
Source: Skims
How did Skims grow to become worth more than Victoria’s Secret and Under Armour combined? A good portion of Skims devotees look past Kim Kardashian, the reality-TV megastar and face of the brand, for an answer.
Instead, those customers say it’s the product itself that has them on board. Given the label’s success, it’s hard to write it off as just another tentacle of a SoCal celebrity-machine. Skims has established itself as a more inclusive and modern alternative to rivals in the shapewear and underwear markets, those customers say.