Trillions

Your Guide to the Most Exciting ETF Launches of 2025

Some 920 exchange-traded funds have launched in the US this year alone. On Trillions, we attempt to pick the most notable among them. 

Photographer: Bloomberg/Bloomberg

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So far this year, some 920 exchange-traded funds have launched in the US alone—a new record. Some are already juggernauts, others are more about capturing vibes than assets. And then there are some intriguing sleepers that remain under the radar. So, which is the best new addition to the overall investing landscape?