Consumer

Fashion Executives Are Projecting More Price Increases Next Year

An American Eagle Outfitters store in New York.

Photographer: Bing Guan/Bloomberg

Nearly three quarters of fashion executives expect to hike prices next year as tariffs and rising costs weigh on the industry, according to a report by McKinsey & Co.

That’s a big jump from a year earlier when only about half of executives said they expected to raise prices, McKinsey’s data show. The price increases will seek to offset higher tariffs and costs, according to McKinsey.