Airbus Says Trump’s Boeing Salesman Role Forces Sharper Focus

Airbus SE said the salesman role that US President Donald Trump has embraced to support Boeing Co. is forcing the European planemaker to work harder to win campaigns, a dynamic that’s on display in markets like the Middle East, home to some of the biggest aircraft buyers.

“What I’m telling myself and my colleagues is that in the face of these forces, we just have to continue to be better, to be more innovative, to respond to our customers’ needs,” Christian Scherer, the head of Airbus’s commercial operations, said in an interview at the Dubai Air Show on Monday.