Consumer

Stephen Curry, Under Armour Agree to End Deal With His Brand

Stephen Curry

Photographer: Noel Celis/AFP/Getty Images

NBA star Stephen Curry is leaving Under Armour Inc., the sportswear company that has partnered with him for more than a decade.

Curry’s brand will become independent, while Under Armour plans to develop its own line of basketball shoes and gear, according to a statementBloomberg Terminal released on Thursday.