Sports

Lululemon Rises on Deal to Sell NFL Apparel for First Time

A Lululemon store in New York.Photographer: Yuki Iwamura/Bloomberg

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Kim Bhasin

October 27, 2025 at 11:45 AM UTC

Updated on

October 27, 2025 at 2:17 PM UTC

Lululemon Athletica Inc. has entered an arrangement with the National Football League and sports merchandiser Fanatics Inc. to develop a line of fan apparel as the yoga-wear retailer searches for new avenues of growth.

The new Lululemon collection, set to be announced on Monday, is the company’s first link-up with the league. The line includes clothes for all 32 NFL teams and will be sold through the NFL and Fanatics shops, along with team stores, beginning on Oct. 28.