Women-Focused Resorts Are the Next Big Thing in Wellness

In the $6.3 trillion world of wellness, catering to women is the lowest-hanging fruit on the tree. Yet women’s wellness is an area that’s historically been underfunded and underserved. In the US, women were rarely included in clinical trials before 1993, and in 2020, only 5% of global research and development funding was allocated to women’s health research. Even spokespeople for the Global Wellness Institute, the largest research organization dedicated to tracking the industry, recognize their failure to collect data on what women need or want from the wellness space; they say they’ve found it more logical to focus on fitness and longevity in the past.

Enter Canyon Ranch, the OG of American wellness retreats, founded in 1979. In September 2026, it plans to unveil its third location on the outskirts of Austin, an ambitious 600-acre ranch whose primary focus will be women’s wellness.