Meloni Puts Bond Traders at Heart of Quiet Messaging Strategy

Giorgia Meloni’s focus on her reputation with investors and on lowering the country’s borrowing costs on its mountain of debt have shaped the Italian premier’s social media messaging strategy.

That’s according to the aide in charge of her digital communications, who argues that a careful management of Italy’s finances and the moderate way in which Meloni expresses her views on financial matters have helped lower Italy’s interest-rate spread, a crucial indicator of investors’ trust in the country’s financial stability.