Big Take Asia Podcast

This Company Is Handing Workers $72,000 Baby Bonuses

On today’s Big Take Asia podcast: Is a five-figure "baby bonus" enough? We look at the growing cash incentives for new parents and whether they can reverse declining birth rates.

Krafton’s in-house daycare can stay open as late as 9:30 p.m., if work keeps parents late. Fathers now outnumber mothers at drop-off.Photographer: Tim Franco for Bloomberg Businessweek

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By K Oanh Ha, Naomi Ng, Eleanor Harrison-Dengate, and Yang Yang

October 14, 2025 at 10:09 PM UTC

Updated on

October 15, 2025 at 4:23 AM UTC

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South Korean companies are offering workers tens of thousands of dollars (tax-free) to have babies. But are cash incentives enough to address the country’s record-low fertility rates? K. Oanh Ha and Bloomberg’s Hyonhee Shin explore on today’s Big Take Asia podcast.