DIY Indexing Boom Opens to Retail Masses With $1,000 Minimum

Public Holdings Inc. is offering retail investors the chance to build their own bespoke index with built-in tax advantages for a minimum investment of $1,000.

The Tiger Global-backed investing platform is embracing the increasingly popular direct-indexing strategy that allows investors to choose which stocks in a benchmark to hold, instead of simply owning shares of a fund that tracks a specific gauge, like the S&P 500 Index.