Hyperdrive
BYD Brings Price War to Japan in Bid to Win Over Customers
BYD Co. vehicles in a parking lot after arriving at a port in Yokohama, Japan.
Photographer: Toru Hanai/BloombergMore than two years after BYD Co.’s entry into the Japanese market, the Chinese carmaker is still struggling to win over drivers.
The automaker sold just 5,300 vehicles between January 2023 and June this year despite opening its 45th sales location in Japan, introducing a fourth vehicle and touting plans to debut an electric kei car in late 2026.