Big Take Podcast
IVF Disrupted, The Kindbody Story: Fertility Care, Meet Sales Targets
Kindbody patients say they’re pushed toward expensive IVF cycles and questionable add-ons as doctors work to meet quotas.
Photo illustration by 731; Getty Images (1)
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As Kindbody’s financial crisis deepened, executives turned to a controversial strategy: setting retrieval quotas for its doctors. Interviews with dozens of current and former employees revealed how the pressure unfolded in Kindbody exam rooms across the country. Costly add-ons with dubious benefits became standard recommendations. Procedures that other clinics deemed optional were presented as essential, employees said.