Food & Drinks
A Top Cognac Brand Has Ambitions To Be the Next Hermès
Rémy Martin’s new Louis XIII Art de la Table collection of porcelain dinnerware is the first step in its lifestyle brand ambitions.
The classic Louis XIII Cognac decanter and its new Art de la Table plate collection.
Source: Louis XIIIFor years, Louis XIII has had an unusual problem.
The maison hasn’t had enough of its $4,600 Cognac to meet growing demand, and it’s impossible to create more. Each distinctive decanter contains hundreds of eaux-de-vie—some a century old—so even if the Rémy Cointreau SA brand were to dramatically increase the amount of spirit it distills and ages, it would take decades to have significantly more stock to sell while retaining the ultra-premium Cognac label’s quality.