L’Oreal Names New CEO of US Business in Leadership Shuffle

L’Oreal SA appointed Alexis Perakis-Valat as chief executive officer of its US and North America business, turning to a company veteran to drive growth in the largest cosmetics market.

Perakis-Valat, who joined the world’s largest beauty group in 1994, replaces David Greenberg, who will assume the newly created role of chairman of L’Oreal USA, the French company said Wednesday.