Big Take Podcast
IVF Disrupted, The Kindbody Story: The Fertility Spa
Kindbody attracted millions from investors eager to disrupt the fertility industry. But former employees describe a company that at times cut too many corners.
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In 2018, a new company built a chain of spa-like clinics with the intention of revolutionizing fertility care. Kindbody's founder, Gina Bartasi, envisioned facilities that felt more like SoulCycle locations than medical offices. Her pitch attracted millions from venture capitalists and private equity firms eager to cash in on the booming business of making babies.