Transportation

United CEO’s Plea to Customers: Come Back to Newark Airport

A traveler in the United Airlines check-in area at Newark Liberty International Airport in Newark, New Jersey.
Photographer: Yuki Iwamura/Bloomberg

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By Mary Schlangenstein

September 17, 2025 at 8:07 PM UTC

United Airlines Holdings Inc. Chief Executive Scott Kirby is trying to lure back customers with a promise: The long-troubled Newark Liberty International Airport will soon be the most dependable New York City-area airport.

During an employee rally this week, Kirby touted the airport’s improved operations and gave tours of an United Airbus A321neo plane, as well as its revamped seats, entertainment screens and mobile app.