Are Trampoline Bunnies and Dog Podcasters the Future of Entertainment?

One person’s AI slop is another’s viral hit.
Illustration: Robert Beatty for Bloomberg Businessweek

Unable to sleep one evening this summer, Andy Kosovskiy started tinkering with Google’s recently released video creation tool, Veo 3. The result might have helped usher in a new age for social media—and perhaps for the entire business of entertainment.

Kosovskiy, a 22-year-old marketing professional from New York, wanted to test his skills while indulging his curiosity about new artificial intelligence tools that can turn a few sentences of instruction into realistic-looking short videos. Reflecting on the timeless appeal of cute, furry animals, as well as his generation’s insatiable attraction to unscripted moments caught on camera, he entered a few prompts along the lines of: Create a grainy nighttime security video of a pack of wild rabbits bouncing on a wooded backyard trampoline. To spark discussion and tip the invisible hand of AI, he added: “bunnies are jumping and one disappears.”