Consumer
Gap to Expand Beauty Items, Accessories in Old Navy Stores
A customer carries an Old Navy shopping bag outside the company's store in San Francisco.
Photographer: David Paul Morris/BloombergGap Inc. will offer a wider assortment of beauty products and accessories, an effort to capitalize on its stronger financial state and cultural relevance.
The company said Thursday that it will start with an “initial test-and-learn” phase at Old Navy this fall, including 150 locations that will feature shop-in-shops. Next year, the company will scale the business and launch other items across its portfolio.