NBC Says NFL Ad Inventory 90% Sold Out, Super Bowl Is Booked

NBCUniversal’s ad inventory for the upcoming NFL season is 90% sold out, with the 2026 Super Bowl already fully booked.

The entertainment division of Comcast Corp. reported on the status of its Sunday Night Football broadcast and Super Bowl LX in an emailed statement Wednesday. In addition to the NFL, the network has a big lineup of sports in the coming months including the Winter Olympics in Milan and the NBA.