Consumer
Cracker Barrel’s Sales Took Hit Before It Went Back to Old Logo
Transactions slowed starting Aug. 19, according to debit and credit card data from Bloomberg Second Measure.
The new Cracker Barrel logo on a menu inside a restaurant in Florida on Aug. 21. The company scrapped the change a few days later.
Photographer: Joe Raedle/Getty ImagesSales at Cracker Barrel Old Country Store Inc. took a hit from the political firestorm that emerged after the chain updated its logo, underscoring the real-life business impact of social media outrage fanned by the president.
Transactions also slowed at the restaurants starting on Aug. 19, debit and credit card data from Bloomberg Second Measure show. That’s when the company unveiled a new emblem that modernized the font and removed an overalls-clad man known as Uncle Herschel.