Consumer

Starbucks Will Give All Salaried Workers the Same 2% Raise

Can Starbucks Save Itself?

Starbucks Corp. will give all salaried employees in North America a 2% raise this year as the coffee chain looks to pull off a high-stakes turnaround and manage expenses.

The uniform increase is a shift from past years, when raises were awarded at managers’ discretion. Starbucks is working on a turnaround effort that includes better service, shorter wait timesBloomberg Terminal and more inviting stores. In tandem, the company has asked executives to keep costs under control to help pay for these upgrades.