World’s Largest Meat Supplier Seeks Green Credentials for Brazil at COP30

The world’s largest meat supplier is aiming to burnish Brazil’s green credentials at this year’s COP30, presenting evidence that the country’s cattle aren’t so harmful to the environment.

JBS NV is working with the University of Kansas to show that Brazil’s cattle production plays a role in capturing greenhouse gases, helping to counter concerns over methane emissions. The company plans to showcase the findings at COP30, the world’s most important climate conference.