Trillions

How JPMorgan Became a Force in Active ETFs

JPMorgan Asset Management has managed to thrive in a crowded field. In this episode of Trillions, its CEO tells us why.

Photographer: Scott Eells/Bloomberg

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The field of exchange-traded funds is an unforgiving and relentless environment. It’s a reality that makes the ETFs from JPMorgan Asset Management all the more noteworthy. Led by its Chief Executive Officer George Gatch, the firm has carved out a unique niche—active ETFs—and then used its institutional muscle to move up the leaderboard while driving down costs. In an era where 75% of all active funds are seeing outflows, JPMorgan has found a way to thrive; in fact, it’s now the fourth-biggest active fund company in the US.