Airbnb Considering Loyalty Program Following Services Launch

Airbnb Inc.’s business chief said a loyalty program is “under consideration,” with the launch of the company’s experiences and services business putting the home-sharing platform in a “better position” to reward customers.

While Airbnb has no imminent launch plans, it has “a lot of the tools and elements that would make a compelling loyalty program in the future,” Chief Business Officer Dave Stephenson said in an interview at Bloomberg’s office in Chicago. He was in the city to mark the company’s first global live music partnership with Lollapalooza festivals around the world.