Greenhushing Can Keep Costs Higher, Climate Impact X CEO Says

Moves by companies to talk less about climate action may stall efforts to cut the cost of emissions reductions, according to the head of carbon exchange Climate Impact X.

So-called greenhushing, where corporations downplay their climate efforts, has spread in the US and Europe as ESG strategies fall out of fashion. Some companies are talking less about environmental and social goals in an effort to avoid accusations of greenwashing, while also dodging political attacks against climate and ESG goals, studies have found.