Businessweek
What’s in a Fob? The Surprising Complexity of Designing Car Keys
The tiny object luxury carmakers can’t afford to get wrong
Illustration by Cameron Galley
With 905 horsepower and a zero-to-60 mph sprint time under three seconds, the Lotus Eletre is more powerful than a Lamborghini Huracán and faster than a Porsche 911 Carrera. The $230,000 SUV is also the foundation of Lotus’ plan to electrify its lineup.
So designing the right key fob for it was … well, key.