McDonald’s Japan Sales Boosted By Minecraft, Chiikawa Crazes

McDonald’s Holdings Co. Japan saw a sales surge in May, helped by Happy Meal toys linked to two global crazes — the Minecraft movie and beloved character franchise Chiikawa.

Same-store sales jumped 14.7% year-on-year, the largest monthly increase since December 2022. An array of toys, released in collaboration with A Minecraft Movie and Chiikawa, were well-received by customers, a McDonald’s Japan spokesperson told Bloomberg News. Other factors helped too, such as a drink upsizing campaign.