Benioff Buys Stake in Influencer Agency Whalar Group at $400 Million Valuation

Whalar Group, which helps social-media stars find sponsorship deals, raised money from a group of investors including Salesforce Inc. Chief Executive Officer Marc Benioff at a valuation of $400 million.

Other investors include Neal H. Moritz, producer of The Fast and the Furious films, and the e-commerce company Shopify Inc., according to a statement from New York-based Whalar on Thursday. The valuation was provided by a spokesperson.