TV’s Pitch to Advertisers Runs Headlong Into Trump’s Tariffs

Media companies begin showing off their new TV lineups this week to advertisers anxious about trade wars and an uncertain economy.

Just 28% of marketers plan to increase their ad purchases during the so-called upfront period that starts Monday in New York, according to iSpot, a market researcher. It’s during this period that sponsors make their advertising commitments for the fall TV season.