TSG Consumer Nears Investment in Cookie Chain Crumbl

Private equity firm TSG Consumer Partners has agreed to take a minority stake in Crumbl, the fast-growing cookie and dessert chain, according to a representative for Crumbl.

TSG is making the investment in the form of preferred equity in exchange for a minority stake in Crumbl, according to people with knowledge of the matter, who asked not to be identified discussing private information.